Saturday, January 23, 2010

Best Promotions for Tanning Salons?

Do you own a tanning salon? What are some of your most successful promotional ideas? Any advice for getting more business?Best Promotions for Tanning Salons?
Hi. I do not own a tanning salon but I have a lot of experience in marketing. I advised a dry cleaning business owner on a promotional idea which may work for your business.





We calculated that, on average, a new customer would patronize his dry cleaner 7 times. So we devised a marketing campaign (postcard mailings) to attract new customers by offering to dry clean 1 article of clothing for free. We knew he would make his money back because of the repeat business.





You can implement a similar idea by offering a free tanning session for new customers with no strings attached. Schedule the tanning sessions when its not so busy. Post flyers in the local gyms, bars, etc., announcing your great value proposition.





Another promotional idea is referrals. If you are not already doing it, ask your existing customers to refer people. You can offer them an incentive by giving away 1 free tanning session for every person referred, provided that the person buys a tanning package.





I hope my ideas are useful. Good luck with your business.

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